.Moda

Type of project: Brand Visual System & 3D Asset Creation
Strategic Partner: Future Kings (Brand Agency)
Role: Lead 3D Artist

The Challenge: Future Kings defined the geometric form language for Moda Mortgages—a "kit of parts" representing the building blocks of home ownership. They needed a partner to translate these abstract forms into photorealistic, high-fidelity brand assets.

The Execution: I engineered the transition from concept to reality. While the agency set the geometric parameters, I curated the material palette (warm woods, matte concretes) and developed a lighting strategy to ground the abstract shapes in a sense of trust and stability.

The Outcome: I delivered a future-proof ecosystem of extreme high-resolution assets, ensuring the brand's visual language retains absolute fidelity across all media, from large-scale print to digital interfaces.